The B-to-B Mailer’s Rules of the Road

Compiled B-to-B Lists

At the same time, the technology of compiling business lists has become an exact science. The main compilers—InfoUSA and Dun & Bradstreet—represent the starting point and the basis of myriad specialized lists that have been enhanced down to a gnat’s eyebrow. Depending on the offer, a good broker can work with you to drill down through myriad selects and come up with the prospects you seek.