The B-to-B Mailer’s Rules of the Road

Nor do you have any guarantees that the new person even reads mail or takes phone calls, let alone buys sight unseen.

In addition, it’s not easy to get your message through the mail room and into the hands of a prospect. First Bank Systems of Minneapolis and Kodak have given orders to their mail rooms to deliver First Class mail only; bulk mail or books and magazines must be sent to the home address. According to Mark Amtower of Amtower & Co., Ashton, MD, if 20 or more identical pieces of mail arrive at the Department of Defense, the mail room is empowered to trash it.