The B-to-B Mailer’s Rules of the Road

“Compared to the business-to-business arena, consumer direct marketing is a no-brainer.”

—Lee Kroll, Kroll Direct Marketing

Many will disagree with Lee Kroll’s statement. But I, for one, think he’s dead on. Read on, consider all of the challenges the b-to-b marketer faces when it comes to lists, and decide for yourself.