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“We’d create a new database every time we revised a section of the catalog,” explains Bryan Kommeth, e-business marketing manager at Ward’s. “Each revision ended up being a ‘one-time use’ sort of thing.”
With product-data existing in various databases, employees were entering and updating data (e.g., images, copy, pricing) multiple times — an inefficient process that often led to accuracy problems.
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Noelle Buoncristiano
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Catalog Success
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