ROI for Apps: Return on Interesting

The single most effective way any small business can see a return on investment from an app is to let the world know it’s available, whether that’s a sign in-store, a notice in every email sent, or it's made available on social networking sites like Facebook and Twitter.

There have never been more tools and resources available for small businesses to join the app phenomenon. With a projected 98 billion apps downloaded by 2015, you need to make sure yours stands out.