ROI for Apps: Return on Interesting

First, embrace the idea that apps have matured from simple games and funny noisemakers to robust marketing tools. Every digital platform, including app stores, should be viewed as a new way to engage consumers.

Until recently, app stores were too expensive for small businesses to even consider, with the cost to hire an app developer near $10,000. But new tools have emerged that break down the cost barriers and level the playing field. Suddenly most businesses have the means to compete for attention in an app store.