Catalog Doctor: Analyze Digests and Slim Jims

Another cataloger tried a slim jim but it didn’t work because the company couldn’t offer the full product range. Sure, a catalog with fewer products will get a lower response than a catalog with more products; so why remove products at all?

A third catalog tested a digest versus a full-size the correct way. It offered the same products in both, and kept all the photos the same size as well, putting half as many products on each of the digest pages. The test was a tie.