Catalog Doctor: Analyze Digests and Slim Jims
Your antidote to hyper-postage
Misleading Test Results
One cataloger tested a digest versus a full-size catalog. Both had the same page count. But since the digest was half the trim size, all the photos in the digest were shrunk to half size. The full-size catalog won this test — but what actually won? The trim size or the big photos?
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