Catalog Doctor: Analyze Digests and Slim Jims

What’s more, process your list for maximum deliverability. Talk to your data processing vendor. All this is to get the lowest “automated machinable” postal rate.

Don’t Shrink Square Inches

When you reduce your trim size, try to keep the same amount of square inches as in your full-size catalog. This will allow you to offer the same product quantity, and keep almost all your images just as big as they were before. You’ll just have fewer images per page.