Catalog Doctor: Analyze Digests and Slim Jims

Patient: Are there any size, paper or other limitations?

Catalog Doctor: Yes, several.

“Aspect ratio” is critical. To get the aspect ratio, divide the long side measurement by the short side. The result must not be less than 1.3 or more than 2.5. Some other key factors:
• width can’t be more than 6.125 inches or less than 3.5 inches;
• length can’t be more than 11.5 inches or less than 5 inches;
• thickness can’t be more than .25 inches;
• the cover paper can’t be any lighter than 50 lb;
• keep total weight 3 ounces or less for best postage rate;
• the address area has to be parallel to the long side, and
• you need to tab it in two spots or tack the catalog closed.