Catalog Doctor: Analyze Digests and Slim Jims
Your antidote to hyper-postage
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On the other hand, digests are the same proportion as standard catalogs, only half the size. Imagine an 8.5-inch-by-10.5-inch catalog folded in half width-wise, then stapled on its long side. There is no one size for digests or slim jims. Talk to your printer about what’s most economical to produce — most will have a range.
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Susan McIntyre
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