Catalog Doctor: Analyze Digests and Slim Jims

Although full-size catalog mailers just got skunked, one client that switched to a digest actually saved postage compared to its old 2006 full-size rate (sticking with 2006’s trim size would have stuck it with a 30 percent postage increase).

Patient: What sizes are digests and which are slim jims?

Catalog Doctor: Slim jims are as tall as standard 8.5-inch-by-11-inch catalogs, only skinnier. Instead of the normal 7.5-inches to 8.5-inches wide, they run around 5.5-inches to 6.125-inches wide.