Catalog Doctor: Analyze Digests and Slim Jims

Patient: How can I tell if a digest or slim jim is right for me? And how do I avoid the potential pitfalls?

Catalog Doctor: A digest or slim jim might work for you if you fall under one of these categories:
• You mail small quantities.
• You sell specialty products in a tightly targeted niche.
• Your full-size catalog doesn’t exceed 48 pages.
• Your full-size catalog has high product density. (Smaller trim sizes’ lower product density can be easier to read, thus lifting response.)
• You have upscale products that could work with just one image to a page or spread.