Catalog Doctor: Analyze Digests and Slim Jims
Your antidote to hyper-postage
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For big impact, try devoting an entire spread to key products — those that used to get a single page in your full-size catalog.
In digests, one full-page product with two or three small products on the facing page can work well. In slim jims, try copy underneath photos instead of to the side, to take advantage of vertical space.
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Susan McIntyre
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