Catalog Doctor: Analyze Digests and Slim Jims
Your antidote to hyper-postage
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But the smaller trim sizes can be great for showcasing products. For example, a digest’s small size allows as few as one product per spread for key products — users can’t miss them. Plus, with twice the page quantity (due to half the trim size), there’s a perception of more products because the user is flipping twice the number of pages.
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Susan McIntyre
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