Catalog Doctor: Analyze Digests and Slim Jims

True, you must close letter-sized catalogs with two tabs or equivalent. Figure on $150 to $400 make-ready, and $15 per thousand to $30 per thousand run charge. You’ll also need to add a traying charge of around $3 per thousand to $5 per thousand. At a 100,000 quantity run, it adds 2 cents to 4 cents each. Using my example above, that’s still only 22 cents to 24 cents postage each for a digest versus 31 cents for a flat.