Catalog Doctor: Analyze Digests and Slim Jims
Your antidote to hyper-postage
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Co-mailing for full-size typically saves .005 cents to 1 cent per piece postage. So, if you’re mailing at an average postage of 32 cents per piece, you’ll drop that postage to maybe 31 cents. But switch to a digest with the same square inches and you’ll pay only 20 cents each in postage.
Side effect 2: You have to add the cost of tabbing.
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Susan McIntyre
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