The Advantages and Disadvantages of Digest and Slim Jim Catalogs

By Susan McIntyre

Are There Side Effects?

Patient: Doc, are there any prescription side effects from switching to a smaller trim size?

Catalog Doctor: You’ll hear warnings about switching to smaller trim sizes, but most side effects are harmless.

Side effect 1: You’ll miss out on co-mailing savings. Full-size catalogers are racing to co-mailing to help save on 2007’s painful postage increases. And it’s true that most printers’ co-mailing programs are for full-size only — not for digests and slim jims.