The ABCs of Back-to-School E-Tail Performance Are Easy as 123 With the Right APM Strategy

E-tailers can often benefit most by considering what their site doesn't need as well as what can be simplified rather than how to make it more advanced with additional features, functionality and visual gimmicks which are more trouble than they're worth, especially if they're not thoroughly tested.

With a smart APM strategy in place, you'll see issues that can create problems for customers before they do. You won't have to ask your friends in other parts of the country to check on your site for you; you'll know right away if there are problems cropping up regionally or with a specific type of buyer. This will enable you to identify and correct problems before they're out of hand and negative social media backlash has you wearing a virtual dunce cap.