The ABCs of Back-to-School E-Tail Performance Are Easy as 123 With the Right APM Strategy

3. Cut the clutter. In an effort to be more appealing to consumers, some e-tailers pack their website full of "bells and whistles" like videos, animations, pop-up chats and sales help, pay-later options, etc., to lure the visitor to act. However, all of the competing noise actually detracts from the experience more often than not as many of these intended enhancements are driven by third-party applications or hosted on content delivery networks. Issues they may be having can create a negative impact on your customers’ experiences, and can be hard to understand without a robust APM strategy.