The ABCs of Back-to-School E-Tail Performance Are Easy as 123 With the Right APM Strategy

2. Analyze your performance. Looking at an aggregate of what traffic analytics are telling you about your daily, weekly and monthly visits isn't enough. Furthermore, taking a sampling of what users experience just won't cut it. You need an APM solution that delivers real user monitoring 24x7 to ensure you'll see any and all issues immediately as they happen. Otherwise, you'll only hear about them when shoppers are impacted. They become frustrated and start venting on social media, which can be incredibly damaging to your company's reputation.