The ABCs of Back-to-School E-Tail Performance Are Easy as 123 With the Right APM Strategy

Download speeds are increasing by 50 percent annually, according to Nielsen's law of internet bandwidth. And as consumer expectations increase, they also expect e-tailers to deliver not just a high-quality product, but a great user experience too.

When consumers experience delays, they start running for the exits (and to the competition) and don't return. In fact, Compuware APM 2013 survey data indicated 37 percent of shoppers would shop elsewhere if a mobile app failed to load within three seconds, and they're expectations are just as high if not higher for desktop sites.