The ABCs of Back-to-School E-Tail Performance Are Easy as 123 With the Right APM Strategy

1. Understand the need for speed. Consumers are used to high-velocity shopping, and they won't stand for a slow or poorly performing site. Consumers demand peak performance all the time, whether they're shopping on their desktop, laptop, tablet or smartphone. The same applies for mobile applications — native or hybrid. Brands only have one chance to perform before losing shoppers to their competition.