The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Jon Fleischman, Potpourri Group, “Teach an Old Trade New (and Not so New) Tricks,” August, Catalog Success
✱ Don’t stop mailing to Web-only buyers.
When you look at your source code report, it appears Web-only buyers are considerably below breakeven. Even the results from the most recent Web buyers don’t look exciting. It’s logical to conclude you should stop mailing Web-only buyers to save money. But Web-only buyers are performing at more than acceptable levels, according to recent matchback studies, so keep mailing them.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 AllNext »
Related Content
Comments
