The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
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— Paul Miller, Catalog Success, The Editor’s Take column, “Weighing in on the New Catalog Group,” July, Catalog Success
MERCHANDISE SOURCING
✱ So you want to deal with fair-trade vendors?
“Find factories that have high quality and social standards. Be willing to figure out other ways to save money. If you already run your business in a certain way and decide you want workers at the factories you source from paid more, look elsewhere to cut costs.”
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