The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Russ Gaitskill, Garnet Hill, “It’s Only Natural,” June, Catalog Success
✱ On industry trade associations.
In considering the merits of joining the new American Catalog Mailers Association (ACMA), the issue here really isn’t ACMA, DMA or PostCom. It’s you. ACMA could certainly help the catalog/multichannel business, but unless you step forward to take an active role in whichever industry association you choose to be a part of, it really won’t make a difference.
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