The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Liz Kislik, Liz Kislik Associates LLC, “Plan Ahead: Preparing for an Unexpected Disaster Requires Complex Foresight,” May, Catalog Success
✱ Embrace technology.
Technology shouldn’t intimidate would-be catalogers or those already in the business. It should be viewed as a vehicle to service clients as well as possible. If you’re thinking of starting a catalog or getting into the business, have a belief in your product and have a product that has a competitor differentiator. Then, you have to set yourself up organizationally and in terms of technology in a way that the customer always comes first.
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