The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Lois Boyle, J. Schmid & Assoc., “Brand Your Success by Enlivening Customers’ Experience,” Sept. 25, Catalog Success Idea Factory
GENERAL MANAGEMENT
✱ Disaster planning.
A seven-point quick guide in case of an unexpected work stoppage: 1. Designate a readiness team or individual coordinator to make lines of responsibility clear; 2. Set up phone and e-mail contact chains and test them; 3. Check your human resources policies; 4. Review your insurance policy; 5. Be ready for sheltering in-place in case you can’t evacuate; 6. Don’t let the game plan gather dust once it’s done; and 7. Be aware of your staff’s individual reactions.
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