The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Paul Miller, Catalog Success, “Rewriting the Rules, Again and Again,” June 27, Catalog Success’ The Corner View
✱ Engage your customers.
Customer knowledge is power. The more you know your customers, the more you can sell them. Use words customers use; listen in on CSR telephone conversations, search terms, text audits; provide relevant content, such as recipes, tips, how-tos; create a dialog; bring your customer into your office; use customer-provided content; and form a cross-functional customer experience team.
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