The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Paul Miller, Editor-in-Chief
MAILING, MARKETING ISSUES
✱ Contact management.
Create a contact strategy that incorporates all methods of customer contact. It encompasses planning all of your contacts with the customer, e.g., special promotions on the Web, catalog mailings and e-mailings. By planning your e-mails to support your mailings and your Web specials, contact with your customers will be more meaningful and have greater impact.
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