The 50 Best Tips

— Paul Miller, Editor-in-Chief

MAILING, MARKETING ISSUES

✱ Contact management.

Create a contact strategy that incorporates all methods of customer contact. It encompasses planning all of your contacts with the customer, e.g., special promotions on the Web, catalog mailings and e-mailings. By planning your e-mails to support your mailings and your Web specials, contact with your customers will be more meaningful and have greater impact.