The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Liz Kislik, Liz Kislik Associates LLC, “Upselling, the Multichannel Way,” April, Catalog Success
CREATIVE
✱ Use copy effectively on the back cover.
Use a strong, bold headline on the top to set the mood and get prospects interested in the catalog’s unique selling proposition, special sales, etc. Look to sell a hot or new product, and offer some different price ranges. Write teasers in other product categories and throw in a strong call to action to say it’s fast and easy to order.
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