The 50 Best Tips

— Liz Kislik, Liz Kislik Associates LLC, “Upselling, the Multichannel Way,” April, Catalog Success

CREATIVE

✱ Use copy effectively on the back cover.

Use a strong, bold headline on the top to set the mood and get prospects interested in the catalog’s unique selling proposition, special sales, etc. Look to sell a hot or new product, and offer some different price ranges. Write teasers in other product categories and throw in a strong call to action to say it’s fast and easy to order.