The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Gene Del Polito, Association for Postal Commerce, Understanding Postal column, “Why Accurate Addressing Matters More Than Ever,” November, Catalog Success
DATABASE MANAGEMENT
✱ If you maintain a flat file, the data should relate only to a specific catalog title or brand.
Develop a circulation plan for each title independently. If you maintain a relational database, look at customer purchase history and behavior across titles.
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