The 50 Best Tips

— Gene Del Polito, Association for Postal Commerce, Understanding Postal column, “Spare Your Bottom Line,” January, Catalog Success

✱ Don’t process NCOALink or ACS too often.

If your match rates start to fall, you may be processing too frequently and paying for the same information. In general, apply a change-of-address processing on every customer eligible for mailings once every three months and less active customers once a year. More frequent processing should be analyzed to see if it is providing enough new information to be cost-effective.