The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Larry West, West Cos., Valuations & Acquisitions column, “What Acquisition Due Diligence Reviews Can Teach You,” February, Catalog Success
POSTAL AFFAIRS
✱ Convert your catalog to letter-size.
If you can’t in good conscience (or business sense) convert your nonletter-size catalog to letter-size, then ensure your catalog can be processed on the FSM 100 (flat sorting machine). That means it must be less than 3/4-inch thick.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 AllNext »
Related Content
Comments
