The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Alan Rimm-Kaufman, Rimm-Kaufman Group, E-commerce Insights column, “Multichannel Planning: A Complex Endeavor,” May, Catalog Success
✱ Use your brand as a ‘trainer.’
Your brand needs to “train” people to recognize you as a company or product. And if done right, it becomes symbolic and a reminder of your company’s unique selling proposition.
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