The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Mitch Schultz, dELiA*s, “Traditional or Co-op, Tips To Get The Best Performance From Your List,” Aug. 7, Catalog Success Idea Factory
MULTICHANNEL MANAGEMENT
✱ Establish a cross-channel task force.
“If your chief marketing officer isn’t concerned with consistency across channels, then create an interdepartmental cross-channel marketing team.” Production staff must be aware of e-commerce; and e-commerce staff must know what’s going on with the catalog.
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