The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
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— Pat Kachura, Direct Marketing Association, Privacy Matters column, “Co-op Databases & Consumer Privacy,” March, Catalog Success
✱ Use all of the co-op databases, not just one or two.
There are six consumer co-op databases to take advantage of. Yes, there will be overlap from one database to another, but each co-op can identify names worth mailing based on its modeling that another co-op might not find.
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