The 50 Best Tips

— Eric States, After 5/Surf to Summit, “Kayaking, Partying & Profits,” February, Catalog Success

✱ Train your reps.

Your customer service reps should know what to do to make consumers’ requests effective, whether they ask to be taken off your mailing list, be given the source of their information, not have their information shared or reduce mail in general with the DMA Mail Preference Service. When your reps tell consumers their information came from a co-op source, it’s best to name the co-op and then offer to contact it on the consumer’s behalf.