The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Joe Dysart, freelance writer and business consultant, “Look Out! Why Outlook 2007 is a giant step backward for e-marketing,” November, Catalog Success
CO-OP DATABASES
✱ Study data from co-op databases carefully.
Novelties cataloger After 5 discovered through some of its co-ops, such as NextAction, that it was very strong in gift sales. “I never thought of us as a gift catalog, nor did I want to be, because we’d end up focused on gift-giving.” But that’s what customers dictated, which led After 5 to start a gifts-related Web site.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 AllNext »
Related Content
Comments
