The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Joe Chung, Allurent, The Editor’s Take column, “Improve Customers’ Experience,” August, Catalog Success
✱ Don’t allow messages to be image-dependent.
Given the fact that Outlook 2007 will strip out your images if you don’t design things just right, don’t allow messages to be image-dependent. It’s a good idea to ensure you’re e-mail is intelligible even if the images don’t show up for the reader.
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