The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Reggie Brady, Reggie Brady Marketing Solutions, E-mail Applied column, “Effective E-mails That Sell,” July, Catalog Success
✱ Entertain customers online.
Shopping in the 3.0 era will move from a solitary, utilitarian task built around convenience, to a destination activity where consumers specifically seek out sites that offer rich, entertaining and exciting experiences they can share with their friends and family.
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