The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Silverpop Systems, “Effective Ways to Select an E-mail Marketing Vendor,” June 5, Catalog Success Idea Factory
✱ Four e-mail sales tactics.
1. Grab recipients’ attention and get them to open your e-mail; 2. Say it with style; give your e-mails a distinctive look and feel; 3. Mix it up by running special offers, such as sales or free shipping, using each sparingly; and 4. Experiment with animation; this captures attention and engages readers.
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