The 50 Best Tips

— Tony Hsieh, CEO, Zappos.com “What Any Catalog Success Reader Can Learn From Zappos,” Aug. 10, Catalog Success’ The Corner View

✱ Reduce “zero results” searches.

Rather than have searches come up empty, simply say “failed search result.” The Bloomingdale’s site directs customers to similar products if they’re searching for something the company doesn’t stock. It reduces the number of zero results returned. And it also can say that the brands or products not in stock are “coming soon; check back with us for an expanded assortment.”