The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
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— Suzanne McGann, Voyageur I.T., “Five Tips for Managing Online Strategy,” June 5, Catalog Success Idea Factory
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If you create a community where you provide valuable information to others, the ability to share information amongst themselves and the assurance that you’ll keep out defectors, then people will pay for the benefits you offer. It’s necessary to gain the trust of the community and not break that trust with purposeless fees. Make sure that what they’re paying for, they’re getting.
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