The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— GOT Corp., “Grow Your Opt-in Lists by Turning Browsers into Buyers,” March 16, Catalog Success Idea Factory
✱ Work around your site’s peak times.
Be clear about your site’s peak selling times, days of week or season for selling. Then go out and assess tools and opportunities that fit buyer behavior. So if Monday at 10 a.m. is a very active “browsing” time, align your actions around that knowledge, whether blitzing the market with sales calls, running search campaigns during designated periods or placing radio ads during the drive times that surround peak browsing times.
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