The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
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— Oneupweb, “Four Lessons Learned From Holiday ’06,” Jan. 16, Catalog Success Idea Factory
✱ Keep it short.
When preparing your opt-in form fields, be specific, but limited. Researchers have found about half of Internet users say they’ve been asked too much information when they register. They’re also not likely to spend more than two minutes with the registration form.
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