The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Brian Beck, Broadspan Commerce, “How to Successfully ‘Land’ on Your Feet,” Sept. 11, Catalog Success Idea Factory
E-COMMERCE
✱ Prolong the season with e-gift cards.
Online sales began a rapid decline in the week before Christmas, probably due to shipping times. To minimize this effect, start promoting electronic gift cards around the same time you’re no longer able to meet Christmas shipping deadlines.
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