The 50 Best Tips

— Bronto Software, “Six Ways to Succeed — Post-click,” Aug. 28, Catalog Success Idea Factory

✱ Make it easy for consumers.

Consumers want to quickly find what they need. In fact, Forrester Research says nearly half of people who visit a landing page leave within eight seconds. So, your landing page needs to connect buyers with their product without making them have to search or wait for it. With this in mind, don’t ask customers to fill anything out when they get to the landing page. Make them visual with a limited amount of text, particularly for retail stores. Have product selections update dynamically based on factors such as availability, new additions, sale items, etc.