The 50 Best Tips

— iCrossing, “Study Finds Integrating Paid and Natural Search Significantly Boosts Online Performance,” April 17, Catalog Success Idea Factory

✱ Avoid ads on your site.

If your conversion path is nothing but a series of ads linked together, you’ll likely lose your audience early on — probably at screen one or two. Use your conversion path as a forum to earn consumers’ trust and respect, not as a medium to bombard them with an advertisement at every possible moment.