The 50 Best Tips
Our annual collection of the year’s best tactics and tips in the catalog/multichannel business
— Stephan Spencer, Netconcepts, “SEO Testing: How to Go All Out,” April, Catalog Success
✱ Use the first three pages rule.
Compare paid campaign keyword strategies with natural search results for the same words. If they’re not coming up on the first three pages of a search engine based on natural search, focus on improving ranking of those nonranking terms.
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